Satisfy user preferences

Prototype and study the financial impact of bespoke rewards accrual rules. Leverage user-inferred or declared preference graphs to direct reactivation efforts, send offers to relevant targets, or launch promotional campaigns.

Accrual Rules Studio

We enable the prototyping and quantitative analysis of any payment card rewards, however complex or non-deterministic the accrual formula may be. See the app "Linex Mint" at linexmint.com.

Dynamic Offers

Continually assemble the right offer for the right person at the right time. Our agents dynamically build bespoke promotions and multi-merchant offers that have the highest predicted conversion probability for every individual member.

Reactivation Agents

Stop churn before it happens. Reactivation agents monitor member engagement drop-offs and automatically trigger hyper-personalized incentives—bringing dormant members back into the ecosystem without destroying margins.

Acquisition Agents

Supercharge your top-of-funnel. These agents identify lookalike audiences and orchestrate intelligent sign-up rewards, maximizing the volume and quality of net-new members into your loyalty program cost-effectively.